Prudential Value Range Marketing PVRM

What is PVRM?     

PVRM is simply a marketing strategy that attracts buyers because properties are marketed in an appealing price range.  PVRM is designed to get more buyers in to see the property.  It is not intended to replace fixed price marketing, but rather offers buyers and sellers a unique alternative to the traditional fixed price listing method.

Benefits of PVRM

For Sellers:

·        Eliminates the difficulty of setting a fixed price without the anxiety of under or over pricing properties

·     No need to be confined to one fixed price. Properties are offered for sale in an appealing range of value

·       Attracts more buyers

·       Accelerates the sales process by encouraging more offers

·       Optimizes final sales price allowing true market forces to determine maximum price

·       Provides a pricing strategy for challenging or unique properties

·       Increased marketing exposure for your property

·       Your property stands out from competing ones 

For Buyers:

·       Introduces a larger selection of properties to view

·   Eliminates intimidation by a fixed price tag

·       Allows the negotiation process to be more comfortable

·       Allows searching within affordable price ranges

·       Offers parameters to get the offer process started for challenging or unique properties

As a seller am I obligated to accept any offer within the prescribed range?

Absolutely not. Per the marketing verbiage, the Seller agrees to entertain or consider all offers within the range. In other words, the Seller promises to respond in writing to any offer in the range, thus paving the way for further negotiations and an ultimate mutual agreement. The Seller is under no more obligation to accept an offer under PVRM than he/she is using a fixed-price technique.

For full details on PVRM please contact us today.